Grow Brand Awareness, Customer Engagement & Traffic
Social media marketing strategies designed to scale with your growing business.
Facebook, Twitter, Instagram and other networks are now a common part of life for several millions Americans these days, and even more targetted traffic goes even further spanning the entire globe. In total for 2020 it's now about 2 billion active users.
With this kind of reach and scope, it'a no brainer just why these networks have become such a valuable tool for businesses just like yours. To not be taking advantage of your posts to Facebook or Twitter, or sharing pictures on Instagram, you're letting valuable leads fly out the door, but we can help with not only posts engagement, but with other internal social features as well.
Building an effective social media marketing strategy is about more than just posting to the social media networks. It's about optimization and interoperability between them. Since interoperability is such a big word and makes a horrible hashtag, lets just call it Plumbing. Understanding this form of optimization on social networks can be a nuanced and sensitive thing. And every brand is different so what works great for one brand may not work best for yours.
ATTRACT AN AUDIENCE
Targeting your convertible audience is a critical, but often overlooked step in effective social media marketing. How are you to reach your customers if you don't know who they are? Our social media program identifies your target audience and pulls them into your social media network.
ENGAGE AN AUDIENCE
Social media users have a desire to remain engaged and to read good content. They want intriguing content that appeals to their personal interests. Our social media marketing program and team know how to work directly with you to establish and effective and engaging company brand.
CULTIVATE AN AUDIENCE
Building and cultivating relationships with your target audience can be quite a chore. It's often time consuming and we understand your time is valuable. Surfside Web will assist you in cultivating your social media marketing numbers, expanding into other networks, and grow your exposure.
BEST SOCIAL MEDIA MARKETING STRATEGY EVER!
Create Facebook Ads account (Business Manager), create Google My Client Center (MCC), Google Tag Manager (GTM) account, Google Analytics account, setup Google Analytics with GTM, begin building Website Custom Audience on Facebook, setup Facebook Pixels & Standards Events with GTM, setup Google Remarketing Pixel using GTM, setup AdWords Conversion Tracking with GTM, publish your GTM container and tags to website, verify everything was set up correctly.
- General assessment of your submitted Goals, Content, and Targeting.
- Establishment of audience lists and system interoperability.
- Overview of your website and social media profiles ensuring consistency and effectiveness.
- Content Library built as a tool to keep track of your digital assets.
- Repository of positive mentions and evergreen content.
- Topic Wheel creation customized to your brand, incorporating your social networks.
- Sequence your content into WHY, HOW, and WHAT.
- Boost up to 9 pieces of content including videos and/or cornerstone content and articles.
- Promote to audiences as accessed in submitted Strategy Assessment.
- Perform assessment and lightweight optimization.
- Identify your best performing content.
- Add the Greatest Hits to your Content Library and cycle evergreen content.
Ready for Social Media Marketing for Your Business?
For a free consultation please fill out a few details to assist us in evaluating your specific social media needs.
Social Media Marketing for Small Business
Marketing costs can really add up, and not every company can afford huge social media marketing campaigns. However, you can get a lot of value for your dollar with social media marketing from Surfside Web. Your business, large or small, has an opportunity to grow your target audience and to reach your objectives through ads on social media platforms. The social media marketing benefits are huge, and if done right by targeting your specific demographics, it doesn't have to cost a fortune and is worth every dime.
Social media is a crucial part of today's business marketing, but it doesn’t have to be stressful to manage. Take the first step, by contacting us today to get an evaluation of your social media marketing needs and find out just how much growth your company can expect.